On April 11, Usain Bolt’s Tracks & Records officially marked 15 years of operation in Jamaica, celebrating a legacy of bringing together food, sports and entertainment in one dynamic space.
“Reaching 15 years is a significant milestone for us. In an industry where longevity is never guaranteed, we’re proud to have built something that has stood the test of time, not just as a business, but as a cultural space,” Jizell Cowan, Usain Bolt Tracks and Records marketing and sales manager said. “It’s a celebration of our team, as well as our partners who have grown alongside us over the years.”
To commemorate the milestone, the iconic sports bar and restaurant has rolled out a series of month-long activities, inviting patrons to relive the early days of the brand while enjoying a refreshed anniversary experience. Long-standing partner Wray & Nephew has joined in the celebrations, enhancing the experience with curated cocktail offerings that pay tribute to the venue’s early days. Signature drinks, including the Nine.58 and Finishline offered at nostalgic 2011 price points, alongside pitcher specials designed for group celebrations.
Congratulating the team on the milestone, Kerry Ann Bryan, brand manager of Wray & Nephew White Overproof Rum said that 15 years is an incredible achievement
“And we are proud to celebrate this moment with the Tracks & Records team. From the very beginning, they have created a space that truly reflects the vibrancy of Jamaican culture, and we are honoured to have been a part of that journey. Partnerships like this allow us to connect with consumers in authentic ways, and we look forward to continuing that relationship for years to come,” she said.
Cowan said that innovation has remained central to the Tracks & Records experience.
“When we opened, we had screens in the tables, patrons could order from the tables, so we were innovative with technology, and we’ve maintained that sense of freshness over the years. As we celebrate this milestone, we’re focused on reconnecting with our audience while introducing the brand to a new generation,” she said.
Beyond food and drink, Tracks & Records has played a notable role in shaping Kingston’s social scene.
“We’re especially proud of the role we’ve played in the entertainment landscape, providing a home for events and experiences that have become part of the culture,” Cowan added, pointing to signature events such as Live Wire, Club Certs and Fat Wednesdays that began their journey at the venue over the years.
The anniversary celebrations extend throughout April, with interactive promotions including the 9.58 lunch challenge, stopwatch giveaways and in-store specials encouraging patrons to fully engage with the brand’s legacy and energy.
